Digital River oneNetwork Affiliate Program

Tap into CrossPublication™ solutions

CrossPublication™ is a community for oneNetwork clients to promote one another's offers.

oneNetwork powers two types of clients: Merchants and Networks. Merchants are those who only promote their own product or services. Networks are those who broker Merchants offers to their own network of affiliates. Both Merchants and Networks who use DirectTrack® to run their affiliate program or track their ad buys can make their offers available in CrossPublication™.

AdPools™

The AdPools system is an ad management suite designed to optimize delivery performance for campaigns with an intelligent algorithm that automatically displays different ads based on several optimization triggers.

Optimization Methods:
When configuring an AdPool, clients have the option to set up one or more of the following criteria to serve each ad:

  • eCPM (Earnings Per Thousand) - The campaign ads will be displayed based on which ad is producing the highest payout per 1,000 impressions on a per publisher basis. The AdPool can be configured to continue to rotate all Ads within the AdPool, but the one producing the highest eCPM will be displayed most frequently.
  • Click-Through Rate - ads can be displayed based on which ad is providing the highest click-through rate. Highest click-through rate is calculated by dividing the number of clicks by the number of impressions for the ad.
  • Time & Day Ad Serving - Multiple creatives within the AdPool can be configured to be severed during different times and/or days. You could serve a different creative every hour from the same AdPool.
  • Country Specific - Serve Ads based on what country the user is from browsing your publisher/affiliates web site.
  • Keyword Serving - Display Ads based on keyword triggers entered on the publisher/affiliates web site.

Additional Features:

  • Set frequency and impression caps per creative
  • Configure pop-up/pop-under options as well as floating layered creatives
  • AdPools can be served via HTML, Java Script or iFrame code(s). Publishers can set up default creative
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